The challenge presented to us was to transform the online presence of the Serbian Football Association into a user-friendly, intuitive, and mobile-responsive platform. We needed to ensure that the website and dedicated mobile applications for both iOS and Android devices provided Serbian football enthusiasts with a seamless digital experience. The primary task was to optimize the platform for mobile devices while making vast amounts of football-related data, including tables and statistics, easily accessible and comprehensible. Another challenge was aligning the entire online platform with the client’s vision of simplicity and user-friendliness.
As part of the project, we needed to address the migration from a local statistical database to a new one recommended by UEFA, all without disrupting the existing processes and competition schedules. This spanned from youth league club football to the Serbian Premier League, encompassing all the way up to matches of the men’s senior national team of Serbia.
One of the most significant challenges we faced was balancing user experience considerations. We had to ensure that the senior team remained in focus while simultaneously finding an optimal equilibrium that didn’t sideline the national leagues, women’s football, youth divisions, or the various organizations within the Football Association of Serbia, including referees, coaches, and regional bodies.
Additionally, we encountered the challenge of reconciling the demands of the marketing department, the internal operations within the FAS, and the overall security of the platform. The marketing team required the use of the WordPress platform to facilitate a smooth transition from the old website to the new one. Their familiarity with the platform was a compelling argument for keeping it in place. However, the decision to use open-source technology, especially WordPress, known for its popularity and frequent targeting by cyberattacks, added an extra layer of complexity to this project.
