PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR PHONAK “IMOLA”

Phonak “Imola”

Hearing loss is often not only a loss of hearing, but also a loss of contact with the outside world and social integration. Many of us are unaware about these circumstances, also because unnoticed these circumstances become part of everyday life. In-the-ear hearing aids are custom made and very small. Innovation is less sexy as for behind the ear hearing aids and difficult to communicate. Virto-B was the first hearing aid with an individualised biometric calibration. The campaign dramatises this USP by having a consumer getting access back to the world of better hearing performance by having his ears scanned. This film is part of Phonak’s successful launch campaign, which educates both retailers and end users about this important issue while increasing market share.
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Staying playful, curious and keep enjoying what we do.
Shareholder Meetings are a great opportunity to show the audience – shareholders, business partners, your management, and press – the vision and outlook into the near future of a company. Many of those developments go either into further digital involvement of a company, which is mainly an abstract topic and asks for visual explanations. Or the top management intends to introduce a future positioning of a company, which is at the point of introduction not tangible, yet. Visuals can support their message with emotions and create a deeper and far more sustainable impact.
Corporate and advertising above-the-line is mostly the carrier of emotions, supported by promotions below-the-line. The product is part of the punchline at the end of the commercial. When it comes to financial, medical, or pharmaceutical products the communication language becomes more abstract or allegorical, not only because of legal reasons. Strong in-house knowledge of all production processes enables us to develop clever creative thinking and narrative while maintaining control over any size project and production efforts at the same time.
It’s obvious that a 360° rotation of a product in a web store is more appealing than a simple product shot. The consumer loves to play with it and gets involved with the product itself. We are happy to provide these based on our digital data of your product. We can go even further to engage your customer more deeply with the USP’s and consumer benefits by creating animations from our team of 3D cgi graphic artists.
Both your sales team and customers desire not only captivating visual presentations, but also concise and easy-to-understand product tutorials. They seek guidance and support in navigating the intricacies of your product, and value clear and accessible information that helps them achieve their goals effectively. Many companies neglect this relatively cost-efficient opportunity for a deeper customer loyalty and the chance for further easy and client pleasing cross- and upselling.
Make your event a lifetime experience with your staff, employees and partners at all levels. Use movies as an emotional tool to emphasise your holistic vision of your company at and after the event. Or make the event itself a great opportunity for your customers to experience the benefits of your product.
It all comes down to function and understanding architectural requirements. Over a decade of 3D-visualisation experience can make a difference.