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PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR PHONAK LYRIK ANIMATIONS “SEASONAL CAMPAIGN AMERICAN FOOTBALL”

Phonak Lyrik Animations “Seasonal Campaigns”

Short social media trailers for Phonak LyricTM, the world’s smallest and most invisible hearing aid. Lyric is an ideal lead generator for hearing care professionals any time of the year. They frequently demand new ideas to attract potential hearing aid wearers. We created a series of season lead gen videos that reflect a seasonal topic where hearing might become an issue, e.g., Holiday Season, watching sports or movies on tv. The videos always have a clear call to action. The objective was a minimal amount Phonak was willing to invest for a lead. The campaign achieved the objective and the best performing ad was 50% below the expected costs per lead. The most successful lead generation campaign of Phonak ever.
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Staying playful, curious and keep enjoying what we do.
Shareholder Meetings are a great opportunity to show the audience – shareholders, business partners, your management, and press – the vision and outlook into the near future of a company. Many of those developments go either into further digital involvement of a company, which is mainly an abstract topic and asks for visual explanations. Or the top management intends to introduce a future positioning of a company, which is at the point of introduction not tangible, yet. Visuals can support their message with emotions and create a deeper and far more sustainable impact.
Corporate and advertising above-the-line is mostly the carrier of emotions, supported by promotions below-the-line. The product is part of the punchline at the end of the commercial. When it comes to financial, medical, or pharmaceutical products the communication language becomes more abstract or allegorical, not only because of legal reasons. Strong in-house knowledge of all production processes enables us to develop clever creative thinking and narrative while maintaining control over any size project and production efforts at the same time.
We pride ourselves on our ability to create and produce captivating, charming product launch and sales support materials, whether shot on a mobile camera, using stock footage, or by our team of skilled 3D CGI artists. (CGI – computer generated images)
It’s obvious that a 360° rotation of a product in a web store is more appealing than a simple product shot. The consumer loves to play with it and gets involved with the product itself. We are happy to provide these based on our digital data of your product. We can go even further to engage your customer more deeply with the USP’s and consumer benefits by creating animations from our team of 3D cgi graphic artists.
Both your sales team and customers desire not only captivating visual presentations, but also concise and easy-to-understand product tutorials. They seek guidance and support in navigating the intricacies of your product, and value clear and accessible information that helps them achieve their goals effectively. Many companies neglect this relatively cost-efficient opportunity for a deeper customer loyalty and the chance for further easy and client pleasing cross- and upselling.
Make your event a lifetime experience with your staff, employees and partners at all levels. Use movies as an emotional tool to emphasise your holistic vision of your company at and after the event. Or make the event itself a great opportunity for your customers to experience the benefits of your product.
It all comes down to function and understanding architectural requirements. Over a decade of 3D-visualisation experience can make a difference.
Staying playful, curious and keep enjoying what we do.

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