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PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR PHONAK “MARVEL TECH”

Phonak “Marvel Tech”

When developing the new Marvel platform, the focus was on a clear, full sound. Marvel is the first hearing technology in the world, which allows direct binaural transmission of music, phone calls, video content and more from billions of Bluetooth-enabled stereo-quality devices to both hearing aids – whether hearing aid users use an iPhone® or Android ™ device. The rechargeable Marvel hearing aids also offer access to a range of digital services via smart apps, such as fine tuning via remote support and reading calls on a smartphone. This multi-functionality of Marvel hearing aids dramatises a new movie with a ride through the hearing aid, showing hardware and software to the viewer and impressively recalling how a technical object can also evoke emotions. It is essential to demonstrate to hearing care professionals the superior technology of a new product that enables connectivity to any device. A tech video was made that permits travel from the receiver in the ear via the chip while presenting every component of the built-in technology in a fun way. Phonak Marvel was the most successful and award-winning hearing aid launch in the history of Phonak.
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Staying playful, curious and keep enjoying what we do.
Shareholder Meetings are a great opportunity to show the audience – shareholders, business partners, your management, and press – the vision and outlook into the near future of a company. Many of those developments go either into further digital involvement of a company, which is mainly an abstract topic and asks for visual explanations. Or the top management intends to introduce a future positioning of a company, which is at the point of introduction not tangible, yet. Visuals can support their message with emotions and create a deeper and far more sustainable impact.
Corporate and advertising above-the-line is mostly the carrier of emotions, supported by promotions below-the-line. The product is part of the punchline at the end of the commercial. When it comes to financial, medical, or pharmaceutical products the communication language becomes more abstract or allegorical, not only because of legal reasons. Strong in-house knowledge of all production processes enables us to develop clever creative thinking and narrative while maintaining control over any size project and production efforts at the same time.
We pride ourselves on our ability to create and produce captivating, charming product launch and sales support materials, whether shot on a mobile camera, using stock footage, or by our team of skilled 3D CGI artists. (CGI – computer generated images)
It’s obvious that a 360° rotation of a product in a web store is more appealing than a simple product shot. The consumer loves to play with it and gets involved with the product itself. We are happy to provide these based on our digital data of your product. We can go even further to engage your customer more deeply with the USP’s and consumer benefits by creating animations from our team of 3D cgi graphic artists.
Both your sales team and customers desire not only captivating visual presentations, but also concise and easy-to-understand product tutorials. They seek guidance and support in navigating the intricacies of your product, and value clear and accessible information that helps them achieve their goals effectively. Many companies neglect this relatively cost-efficient opportunity for a deeper customer loyalty and the chance for further easy and client pleasing cross- and upselling.
Make your event a lifetime experience with your staff, employees and partners at all levels. Use movies as an emotional tool to emphasise your holistic vision of your company at and after the event. Or make the event itself a great opportunity for your customers to experience the benefits of your product.
It all comes down to function and understanding architectural requirements. Over a decade of 3D-visualisation experience can make a difference.
Staying playful, curious and keep enjoying what we do.

All You Can Imagine is Real

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