When developing the new Marvel platform, the focus was on a clear, full sound. Marvel is the first hearing technology in the world, which allows direct binaural transmission of music, phone calls, video content and more from billions of Bluetooth-enabled stereo-quality devices to both hearing aids – whether hearing aid users use an iPhone® or Android ™ device.
The rechargeable Marvel hearing aids also offer access to a range of digital services via smart apps, such as fine tuning via remote support and reading calls on a smartphone. This multi-functionality of Marvel hearing aids dramatises a new movie with a ride through the hearing aid, showing hardware and software to the viewer and impressively recalling how a technical object can also evoke emotions.
It is essential to demonstrate to hearing care professionals the superior technology of a new product that enables connectivity to any device. A tech video was made that permits travel from the receiver in the ear via the chip while presenting every component of the built-in technology in a fun way. Phonak Marvel was the most successful and award-winning hearing aid launch in the history of Phonak.