
The Toyota Picnic minivan found its niche in its overall flexibility. Be it a small car or a large limousine, the spaciousness of a 4-seater to 7-seater, the convenience of a trunk volume of 190 to 580 litres and for the relatively powerful motorization that was in two versions available at that time.
For Toyota it was a given to show these product advantages of the Toyota Picnic at a picnic. So, we implemented the product advantages of the vehicle loosely based on Federico Fellini or Emir Kusturica at a large family pick-nick, which in the grey nineties should call for attention and be remembered accordingly by the consumer.
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