PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR BMW CAR CLINICS WITH TNS INFRATEST
The “Car Clinic” is an automotive industry market research tool. Market research is crucial in the automotive industry and is an essential part of the manufacturing process.
Car clinics are typically conducted by specialized market-research companies rather than by vehicle manufacturers themselves. The image and acceptance of new car model series in terms of design, materials, or quality expectations, as well as the purchasing motivation of the target group, are among the topics being researched.
Car clinics are held in all relevant markets. The test car is usually a prototype that has been worked out to the last detail and is identical to the planned vehicle that will be sold. Manufacturing these prototypes and the logistical efforts required to conduct research in all target markets are massive.
Since 2007, Goodbye Limits has worked exclusively with TNS Infratest, the world’s largest market research institute and the undisputed leader in automotive market research. The implementation of the virtual reality process in car clinic studies is the common goal. Vehicles and other products can be photorealistically visualized and assessed in the development phase using 3D data.
The strengths of the virtual approach are the significantly lower costs, the feasibility as an online survey and the better regional distribution of the participants compared to conventional approaches.