PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR PHONAK
PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR PHONAK
Phonak, the industry leader in the production of hearing aids, became aware of the disparity between the visual representations of its products and their technological performance. The small size of the products makes it challenging to visualize them using standard photographic techniques due to their functionality. Not because of the size in and of itself, but rather because all structures, surfaces, and production-related irregularities were doubled with a typical close-up of the items.
With a skilful 3D visualization (CGI), it is possible to define various settings of textures, edges, lights according to the desired result in such a way that the final photograph, even in large format, represents the product in a way that it pleases the designers as well as the various marketing requirements of today.
We show hearing aids and instruments in tutorials to match the value of their comprehensive technical content.
We also support the respective product advantages in product launches
with trailers and TV commercials.
In films for shareholder meetings and sales events, we show the future development of the Sonova Group in the coming years.
While we show high-end product shots, we also create previously unseen visual worlds for Phonak in order to dramatize surprising emotional product benefits, or use special effects to quickly convey the sales team‘s desired message to the relevant user group
While we show high-end product shots, we also create previously unseen visual worlds for Phonak in order to dramatize surprising emotional product benefits, or use special effects to quickly convey the sales team‘s desired message to the relevant user group
All You Can Imagine is Real
Zürich (Brand Development)
LUCERNE (Creativity hub)
BELGRADE (DEVELOPMENT HUB)
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