PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR OC OERLIKON GLOBAL CAMPAIGN

case study oc OERLIKON

challenge

OC Oerlikon aimed to introduce its range of new product innovations with a fresh brand identity. This involved creating campaign strategies for both above-the-line and below-the-line advertising media, including online presence, posters, advertisements, brochures, print materials, trade fair stands and so on.

SOLUTION

The new era of the OC Oerlikon brand was introduced with an image concept of the rising sun. The look & feel of the OC Oerlikon imagery consists of shots with a low camera perspective in the morning backlight, which each run into a blue sky that conforms to the corporate identity. It is intended to symbolize the company’s subconscious spirit of optimism.

All visuals were created using a combination of 3D photography and stock image background material. Even product shots and technical visualizations are reflecting in the light of the rising morning sun.