gbl logo

PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR VITRA GLOBAL CAMPAIGN

case study Vitra

challenge

As one of the leading furnishers of indoor and outdoor office and living space, Vitra is also a market leader in terms of marketing presence and communication materials. Visualizations of any type of furniture, production of films to support market launches, tutorials, sales support and office and living spaces.

The logistical expenses for the photo shoots of complex office and home collections were gigantic and correspondingly expensive.

SOLUTION

As early as 2008, we started producing 3D based visual material for all kinds of needs for Vitra. At that time, other providers were still questioning how or whether computer-generated images were a suitable alternative to traditional photography at all.

New techniques for visualization lead to new perspectives. New perspectives inspire new visualization concepts.

result

Vitra’s brave step ahead paid off. For the launch of Antonio Citterio’s ID-Chair, we created a film look that is even part of a “digital” surreal world itself.

Play
We are also launching a comprehensive configuration concept in combination with and for the ID-Chair Concept.
This not only highlights the enormous combination and application possibilities of the new Vitra product, but also makes the configurator an ideal tool for the sales team and customer support. And it is still an important part of Vitra’s online media and the foundation of integrated internal and external sales processes.

other case studies