PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR VITRA GLOBAL CAMPAIGN
As one of the leading furnishers of indoor and outdoor office and living space, Vitra is also a market leader in terms of marketing presence and communication materials. Visualizations of any type of furniture, production of films to support market launches, tutorials, sales support and office and living spaces.
The logistical expenses for the photo shoots of complex office and home collections were gigantic and correspondingly expensive.
As early as 2008, we started producing 3D based visual material for all kinds of needs for Vitra. At that time, other providers were still questioning how or whether computer-generated images were a suitable alternative to traditional photography at all.
New techniques for visualization lead to new perspectives. New perspectives inspire new visualization concepts.
Vitra’s brave step ahead paid off. For the launch of Antonio Citterio’s ID-Chair, we created a film look that is even part of a “digital” surreal world itself.