PHOTOGRAPHY: CGI VISUALISATION BY GOODBYE LIMITS FOR MAURICE LACROIX
Over the years we have been able to convince various watch brands of our work. Today, 3D visualization has become indispensable in this industry. The possibilities for color and material changes are diverse. We are also extremely agile when it comes to connecting with today’s media of communication.
For this test film, Goodbye Limits built the watch from scratch without having the real watch handy for reference. As a result, some details may have had to be interpreted more loosely than usual. Certain elements on the watch face, for example, could be screen-printed rather than three-dimensional. However, in order to give the watch a valuable appearance, we focused more on exciting perspectives and atmospheric lighting in a super photo-realistic manner.