Scientific and medical representations usually have a didactic task. They often are using drawings or graphic images to avoid aesthetic heaviness, for example body parts.
With the help of 3D visualizations (CGI), this can not only be avoided, but also offers the viewer the opportunity to make hidden elements visible. Cross-sections are used for better understanding, can be viewed, and filmed from all angles. At the same time, the images offer a more professional basis for communication and marketing purposes than conventional image material.
In our many years of cooperation with Nobel Biocare (market leader for dental implants) or Advanced Bionics (market leader for cochlear implants), we have supported various marketing campaigns. Be it in the form of images, films, tutorials, or trendsetting presentations at shareholder events.
Goodbye Limits developed and produced the new Nobel Biocare campaign. The film of the campaign shows a system of floating glass cylinders to present the comprehensive product lines and their flexible combining options. The expression of simplicity of a great complexity.
Life after hearing loss begins with Advanced Bionics. Hearing is critical to living a happy and healthy life. Today, more people than ever before suffer from hearing loss—466 million people, or nearly 5% of the world’s population. Left untreated, it can be difficult to connect with family, friends, and the outside world.
Goodbye Limits employs 3D technology and post-production skills to demonstrate how cochlear implants work through images, films, and virtual rooms.